Use Social Media to Boost Business Bottom Line

1. Do you need practical help in using social media marketing to improve search engine rankings for your business or organisation?
2. Do you need to know how to combine marketing activity on Facebook, LinkedIn and Twitter to gain more qualified leads for your business or organisation? 
3. Do you need to know how to monitor your social media marketing efforts to see how much return on investment you are receiving?

If you answered YES to all three questions, the Learning Social Media By Doing Course is for you.

If you are still unsure about the suitability of this course, please see the complete list of Real Fresh TV's Social Media Training Courses.  The Social Media Starter Course, the UK's longest running 'social media for beginners' course may be better suited for your needs.

At the end of this course, you will have learned:

• How to use social media marketing to increase your website traffic: get on page one of Google's search results without spending a penny!
• How to use Facebook, Twitter and LinkedIn to reduce marketing costs by generating more qualified leads.
• How to use free online tools to monitor the online reputation of your business or organisation.

This course is not a basic overview of social media platforms with a view of leaving you to work out how to use them.

We will be sharing the same actionable insights that have helped Real Fresh TV generate real business using social media since we launched in 2006.

Real Fresh TV’s hands-on social media training courses are carefully structured and designed to be completed within a morning session to give course attendees the opportunity to attend to their core business in the afternoon.  Lunch and refreshments are provided.

Please note: places are strictly limited and are available on a first come first served basis only. Book now to avoid missing out.

About The Learning Social Media By Doing Course

The Learning Social Media By Doing Course is a practical follow up course to the popular Social Media Starter Course and Introduction to Social Media for Media Professionals course developed and delivered by Real Fresh TV.

The Learning Social Media By Doing Course is a carefully structured 3 hour interactive training session in which you gain practical skills in using social media to market a product or service by collaborating with other attendees to put together a social media marketing campaign, track results and share outcomes with a web panel comprising other social media users around the world.

Designed to provide a structured environment for developing some of the skills gained during the Social Media Starter Course, it’s a more 'hands on workshop than it’s ‘theoretical precedent’ involving practical problem solving using social media tools like Twitter.

Attendees will need:

•    A wifi-enabled laptop
•    An account on one of the following social media platforms:
    o    Twitter
    o    Facebook
    o    Blogger.com (i.e. blogspot.com)
    o    WordPress.com

Expect an interactive three hours in which your understanding and experience of social media marketing is stretched beyond what you thought possible!

To learn more about the course, see the overview.

What you will learn at the Learning Social Media By Doing Course:

• How to gain competitive advantage using social media

We not only show you which social media tools to invest time in, we also show you which ones will generate immediate results for your business or organisation.

• How to be found online

Learn how to get started on social media and the best tools for quickly creating and managing a credible social media presence on the 3 major social networking sites: Twitter, Facebook and LinkedIn.

• Social Media Monitoring

Business is competitive!  Learn how to monitor your online reputation using a handful of free online tools that provide insight into your social media efforts.  Find out how to track who is talking about the services you offer, could it be your competitors?

We also show you how to engage qualified new customers using sentiment analysis on social networking sites like Twitter.

• How to manage your social media marketing

Wondering how are you supposed to find the time to do all this and manage a full time job?

Your time is invaluable; we show you how to manage it using free online tools that minimise your social media workload.

After attending the course:

• You will have received concrete advice on which social media platform provides the best return for your business/organisation
• You will have the confidence to implement a structured social media marketing strategy for your business/organisation
• You will understand how to measure your social media marketing to ensure success

The Venue

The Social Media Starter Course takes place at Manchester's multi-million pound technology and enterprise centre, One Central Park, located just two miles from Manchester city centre.  The course is delivered in a small, intimate classroom environment with no more than fourteen attending ensuring you have one-to-one contact with the course leader.  Lunch and refreshments are provided.

Testimonials about the Social Media Starter Course

"I enjoyed the course and discussions and came away with good ideas and plenty of action points."  Richard Wilkinson, Media Wow

"With a few clear examples people seemed to understand how it applied to their own enterprises."  Peter Hartey, Poetic Republic

Who Should Attend:

•    marketing, media and PR professionals
•    owners of small to medium sized businesses (SMEs)
•    charities and voluntary organisations
•    journalists
•    media, marketing & journalism students
•    anyone who needs to sell directly to consumers online

Who is the course leader?

Chi-chi Ekweozor is a gifted communicator with 5+ years experience in creating original content for the web.  Her company, Real Fresh TV, published Europe’s first video podcast, the 3 Minute Gig in 2006 and now advises companies as varied as T-Mobile, Contact Theatre Manchester and PUMA on how to create and execute effective social media marketing campaigns on some of the world's most popular social media sites.

Equally at home with developing multi-platform content campaigns as she is with devising social media marketing campaigns, she has a talent for presenting digital marketing concepts in clear, everyday language.

She was short listed for a 4Talent 2008 Multi-Platform Award.  The 4Talent Awards, sponsored by Channel 4, spotlight 20 highly creative individuals under the age of 30 who are tipped for the top in TV and new media.

Her widely read social media and multi-platform marketing blog is at www.realfresh.tv.  She twitters at twitter.com/realfreshtv.

She also organises the monthly Social Media Surgery in Manchester, part of the city's influential Social Media Cafe network.

Social Media Surgery events are informal, free-to-attend, evening business networking events based around a panel made up of social media practitioners and agencies discussing and dissecting social media project issues presented by the audience.